Graphic Design and Art Direction
Graphic Design and Art Direction
YEAR : 2018
The defined goal was renewing logo and overall firm image for AGA (Arthur Gential Architect). The project started with several logo draftes to identify a strong direction in adequation with the firm goales and values.
Once the graphic symbol of the logo has been defined and validated, work began around the wordmark.
A detailed graphical charter has been develloped to ensure the logo good use in both shape, proportions and colors.
The graphical chart has been deployed over all intern documents such as business cards, bills, blueprints or project folders creating a cohesive and strong brand image.