Graphic Design and Art Direction
Graphic Design and Art Direction
YEAR : 2009
Iconics buildings from each pro-skater citys featuring glow-in-the-dark ink hints.
YEAR : 2010
Instead of giving a politician the keys to the city, it might be better to change the locks.
YEAR : 2010
The concept behind that series came after a small chat with 90's skate video legend Socrates Leal. As a kid growing up in L.A., where public transportation isn't very developed, his skateboard was basically his only transportation way, getting him and his skate crew all over the city. Skateboarding for many of us has been a ticket to a wider universe.
YEAR : 2010
It's impossible to overtalk Reda so instead we gave him a guest board. Yes, just to punk him. It came with an inserted talking card on which he yapped about the US supremacy over the rest of the world, especially us, euro douches. Coincidence or not, soon after he began to lose weight. We love you too Reda.
YEAR : 2010
Cash rules everything around me, C.R.E.A.M., get the money, Dollar dollar bill, y'all.
YEAR : 2011
That second Keystone construction series payed hommage to a Sergi Ventura , Hosoi Skates graphic by Jimbo Phillips. Well, at least it tried to...
YEAR : 2011
All you need is the plan, the road map, and the courage to press on to your destination. Well sometimes a GPS helps too.
YEAR : 2011
This board was part of Cliché's second collaboration with the international dirtbag crew : the infamous HUF brand. Inspired by San Fransisco and Paris, it came along with matching shoes, caps and tees.
YEAR : 2012
Left to right : Andrew Brophy's Matrioshka tat on a wide deck. A devilish deck with inserted flintstones in the tail. The perfect 420 board with hemp top ply.
YEAR : 2012 /2014
From left to right :Classic Beer board with inserted bottle opener on nose. Colored V-Ply and fiberglass bottom ( a first !) small cruiser. Eco-friendly bamboo bottom & top board. Fake plastic/real print stick.
YEAR : 2012
A deck and a cruiser part of a capsule collection collaboration with long time friends and awesome NYC born and raised brand DQM. Beer, wine and skateboarding, The Best of Both Worlds !
YEAR : 2012
Variation on the VIVA CLIChé board theme, raising the euro skateboarding fist.
YEAR : 2013
Very special board details to celebrate this collaboration with 4Star. Heat branded star on bottom ply regular shapes. Tricolor splited bottom vener on Lucas Cruiser, Tricolor Vply and fiberglass on Brophy's.
YEAR : 2013/2015
Completes are for kids and skate-industry salesmen always state that kids just want the bold, big logo...But if your inner child still remenbers your stoke once you scored that first complete, you have to make it less dull...
YEAR : 2013/2015
Re-interpretation of the famous Alfonzo Rawls design, the Lucas tri band has been sold out over and over in many colors. Pete's board came out a while after, being just as sucessfull.
YEAR : 2014
Interestingly, koi, when put in a fish bowl, will only grow up to three inches. When this same fish is placed in a large tank, it will grow to about nine inches long.
YEAR : 2014
The graphic would reveal a branded Cliché logo once skated & scratched off. Heat branded graphics are inprinted on wood as if the board had been struck by a giant typewritting sign.
YEAR : 2014
Inspired by old novelty catalogs
YEAR : 2014
Reason #7 For Not Getting a Tattoo: People will know you are running your own life, instead of listening to them !
YEAR : 2014
Matching vener and contrasted Diamond logo inserts on nose made this collab looked like the finest jewelry on wood.
YEAR : 2014/2016
Flo is definetly a one-of-a-kind guy that really deserves one-of-a-kind graphics. We suprised him with that enjoi rip-off he was psyched about, being an absolute enjoi fan. The Metropolitan deck was part of a DVS collab on which his good friend Nikwen helped, designing the custom parisian metro font. He drew himself the pixelated VX-1000 board that came out with one of his numerous amazing VX part.
YEAR : 2015
This micro series came with a tranparent printed plastic sheet that animate the graphic once moved over it. This is your brain on Cliché.
YEAR : 2004/2016
The Handwritten logo has been the most popular Cliché logo since it's introduction in 2004 and it's wooden version a best seller each and every season since. Here are just a few of them : team, pro, collab and even never released boards all together.
YEAR : 2003/2016
It's all about the logo ... but not only.